The Presenting Startups
The following seven startups will present their pitches in round 1 and round 2.
Find The Button (Button)
Francisco Sanchéz, CEO
Find The Button is a technology startup transforming the way premium restaurants are discovered. Through an iOS app and a platform for restaurants, it combines trust-based recommendations with artificial intelligence applied to dishes and dining habits, connecting high-value diners with carefully selected restaurants to create more personalized experiences and genuine loyalty.
Owo Game
Pablo Reyes Hernández, CTO
Pablo Gutiérrez Alario, CFO
OWO has developed revolutionary haptic technology based on electrical pulses that allows users to physically feel what is happening in digital environments. This technology is currently validated in the gaming market through OWO Game, with more than 140 compatible titles and an international community of active users.
At the same time, we are developing OWO Defense, a new vertical aimed at defence and security forces. This is an immersive tactical training system with haptic technology. This plug & play solution allows combat situations to be recreated with physical realism, improving decision-making under pressure and quantifying performance in real time. All this without relying on physical scenarios, thanks to the virtualisation of real terrain using photogrammetry.
OWO Defense is being tested by police units and military forces to validate its effectiveness in tactical training. The system has been shown to improve reflexes, skill retention and decision-making in high-pressure environments, establishing itself as a 21st-century training tool.
We are seeking strategic partnerships, pilot agreements and access to funding to scale OWO Defense at European and international level."
BrioAgro
José Luis Bustos, CEO
BrioAgro is an innovative smart irrigation technology based on crop monitoring and AI that delivers water precisely when plants need it. It improves yields and saves 20–50% of water, while also reducing energy, fertilization, and operating costs. With over 1,500 installations in Spain and recognition from the EU and the UN, it is now being rolled out in seven other countries.
IAHoy
Arnoud Krom, CEO
IAHoy.es is a Spanish AI-powered administrative platform designed for freelancers, SMEs, and accounting firms. It helps users manage invoicing, quotes, expense records, and client communication directly through WhatsApp, making routine admin faster and easier.
The IAhoy service is a practical assistant rather than traditional software, allowing users to create invoices by voice, register expenses from ticket photos, and share information with their advisors in an organized way. By using IAHoy users comply with Spanish requirements such as VeriFactu, electronic invoicing, and GDPR, while updating the platform as regulations evolve. With a web interface, conversational agents, onboarding support, and free introductory access, IAHoy focuses on simplifying business administration for Spanish freelancers and SME’s.
Plusvitech
M. Vicente Salinas-Martín MD PhD, Pathologist, CEO
Our Company
We are a biotechnology company developing effective and safe therapeutic treatments for Cancer with the purpose of restoring hope to patients who have no other option. We have been studying cancer and especially its relationship with inflammation for more than 7 years.
Our mission
Saving lives of patients with cancer and other high-impact diseases with effective, safe, accessible and affordable treatments. With these treatments, we want to prevent suffering, pain and loss of life for millions of people around the world.
Cloud y Olé
Salvador Madrid Sánchez, CTO
Cloud y Olé is a cybersecurity start-up founded in 2024 that currently provides cybersecurity and cyber intelligence services. It is currently automating and enhancing these services with AI on its own platform: Cloud Fortress, which unifies and enhances IT security management. This ranges from the deployment of all cybersecurity services for an SMB to the integration, coordination and enhancement of all security providers for an enterprise.
Novelingo
Óscar Rivas Ortiz, Storyteller & AI Supervisor
Novelingo Studio is a proprietary AI-powered, No-Code ecosystem designed for the instantaneous deployment of formative Serious Games at scale."
We are disrupting the EdTech landscape by transforming legacy corporate training into high-performance interactive experiences that drastically optimize knowledge retention and user engagement.
Our platform empowers global enterprises and institutions to achieve significant operational alpha—drastically reducing Time-to-Market (TTM) and development overhead while establishing a new gold standard in institutional gamification.
